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Mobile App Daily Nominates SHOCK As App of the Month

Image of Hayden Steele and Ashley Steele, creators of the SHOCK: Women's Fitness App

Mobile App Daily nominated SHOCK as App Of The Month! From being a fitness freak to be a full-time gym trainer, Hayden Steele has survived it all. To know about his inspiration behind the women-centric fitness app and his future goals, the MobileAppDaily team had an interview with Hayden, which is more like a complete journey of the app development stage.

Click here to read the full interview.

“SHOCK was created based on the most recent research in exercise science. Ashley and I wanted to continue to help change the narrative that strength training is just as important for women as it is for men.”

See a short snippet from the interview:

What were the biggest challenges you faced in the development process of SHOCK? 

I remember when Ashley and I first started working on SHOCK, when we would tell people that we were creating a fitness app, they would almost kind of smile and laugh…like “sure you are.” 

There are so many fitness apps out there, that I think most people assume you’re doing something “cookie cutter.” That’s not what Ashley and I did. We created an app that isn’t like anything else. We literally took a training system designed for women and figured out a way to put that system in the form of an app. This was very hard. 

From being a fitness freak to be a full-time gym trainer, Hayden Steele has survived it all. To know about his inspiration behind the women centric fitness app and his future goals, MobileAppDaily team had an interview with Hayden, which is more like a complete journey of the app development stage.

I think the biggest challenge for us was figuring out the entire process. We interviewed companies all over the world and actually began to work with a company that we ended up not using. This was our first set back.

When we finally found the company we wanted to use, one of the greatest challenges we had was communication. App companies understand apps, and personal trainers understand the exercise. Ashley and I literally had to teach our developers about exercise, so that they could understand our concepts.

They also had to teach us about development, so we could understand how we can put these concepts into the form of an app. This was a process that took more than a year, but it became got easier and easier as we developed SHOCK. 

It was also extremely challenging to decide which features to incorporate into the app. Everyone has a different preference for what they find valuable in an app, and we wanted to make sure we brought the best features in a user-friendly manner. 

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